![]() ![]() Hilton was referring to naming things in software programs, but his insights apply to all types of names.Īnyone who has ever tried to name a child knows that naming is hard. but naming's importance is far more practical. we want names to exhibit truth and beauty: to be the right names. Naming matters for both idealogical and practical reasons. Couple that with a lack of space (particularly in PPC ads), and it's easy to understand why so many people get it so wrong. Why is it so hard to write great headlines? There are a number of reasons, but if I were to pick one it would be because naming things in general is hard. Whether you're writing a blog post title, crafting an email subject line or creating a Google Ads heading, if you don't get the headline right then all of those hours spent researching and creating your awesome content will be for nothing. And if you want to squeeze the maximum ROI from your SEO, PPC and email marketing campaigns, you're going to need great headlines – or great headline formulas. Writing headlines is easy writing great headlines is hard. If you purchase something through one of those links then we'll get a small commission.
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